Realtor Tip: How I Got my Buyer $30K in Concessions (and How You Can Too)

by Emma Romney

Let’s be real—getting $30K in concessions isn’t about luck. It’s about strategy, positioning, and knowing how to make every side of the deal feel like they’re winning.

When I scored this win for my buyers, it wasn’t because I threw in a big number and crossed my fingers. It was because I used a few simple but powerful tactics that every Realtor should have in their back pocket:


1. Read Between the Listing Lines

When a home’s been sitting for a bit, that doesn’t automatically mean it’s “stale.” It means there’s an opportunity. The agent might mention flexible sellers, vacant property, or an upcoming relocation—those are clues.
In this case, the photos weren’t great, and the listing’s tone suggested the sellers were tired. That gave me the leverage to structure my offer around speed and certainty instead of just price.


2. Frame the Concessions as a Win-Win

I didn’t position the $30K ask as a favor—it was a solution. I explained to the listing agent how those funds would keep the deal moving quickly, avoid re-negotiation, and actually save their sellers from delays.
That mindset shift—presenting your offer as helpful rather than demanding—can make all the difference.


3. Use the Lender to Strengthen Your Story

Your lender isn’t just part of the process—they’re part of your strategy. Before submitting, I had my buyers’ lender call the listing agent to confirm how strong their financing was. That builds trust and removes doubt. When a seller believes your deal will close smoothly, they’re far more willing to negotiate.


4. Protect Your Clients Without Burning Bridges

I always remind agents on my team: negotiation doesn’t have to feel like combat. You can be assertive without being abrasive. My goal is always to leave the other side feeling respected and confident—even if we just asked for thirty grand back.


That’s the kind of work I love teaching—how to negotiate with empathy, read the market like a detective, and win deals that stick.

If you’re a Realtor who’s ready to level up from simply writing offers to crafting strategic deals, that’s exactly what I train my team to do. I teach every detail—from reading subtle seller signals to positioning buyers for maximum leverage—because this business rewards those who think deeper.

If you’re ready to grow, collaborate, and close like this—let’s talk.

Emma Romney
Emma Romney

Agent | License ID: 13339941

+1(385) 391-2601 | emmaromneyrealestate@gmail.com

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