How to Build a Strong Personal Brand as a Utah Realtor

Let’s be honest — real estate in Utah is competitive. Everyone has a license, everyone’s “your friend’s cousin’s Realtor,” and everyone’s promising the same thing: great service, great results, great communication. So what makes you stand out? That’s where your personal brand comes in. The Truth A

Realtor Tip: How I Got my Buyer $30K in Concessions (and How You Can Too)

Let’s be real—getting $30K in concessions isn’t about luck. It’s about strategy, positioning, and knowing how to make every side of the deal feel like they’re winning. When I scored this win for my buyers, it wasn’t because I threw in a big number and crossed my fingers. It was because I used a few

3 Utah Market Stats You Can Share With Clients This Week

If you’re a Realtor in Utah right now, you’ve probably felt it — that strange mix of momentum and hesitation swirling around the market. One client says, “We’re waiting for rates to drop.” Another says, “We just want to find the right house.” And meanwhile, you’re trying to sound confident and info

How to Win More Listings in a Buyer-Favored Market (2025 SLC Area)

In 2025, Realtors in the Salt Lake area face a more challenging environment for winning seller listings: Inventory is increasing, buyers have more options, and sellers are feeling pressure to make concessions. If you want agents to choose you (your brokerage) as their home for growth, you need a mes