Social Media Idea Bank: 5 Posts for Realtors This Week

Let’s be real — coming up with social media content can feel like pulling teeth some days. You finally have a free hour, open Instagram, and… nothing. Blank screen, blank mind, just vibes.

But here’s the thing: social media doesn’t have to feel like a chore. When you treat it as a conversation instead of a performance, it starts flowing again. That’s what I remind myself (and my agents) all the time. You don’t need a perfect plan or a professional videographer every time you post — you need connection and consistency.

So, if you’re feeling stuck or overwhelmed, here are 5 post ideas you can steal this week that work in any market and actually get engagement.

1. A “Why I Love My City” Moment

Record a quick clip in your favorite local coffee shop, park, or neighborhood. Talk about why you love your area — not just because it’s “growing” or “desirable,” but what it feels like. The smell of the trees after it rains. The local pizza place that knows your order. The small-town vibe, even though you’re fifteen minutes from downtown.

People connect to stories, not stats.

2. Behind the Scenes: The Not-So-Glamorous Stuff

Forget the polished listing tour for a sec. Show the messy part. Maybe you’re sweeping cobwebs off a porch before photos, or re-fluffing throw pillows because the seller’s dog jumped on the couch. It’s relatable and reminds people that you care enough to go above and beyond.

Bonus: throw in a funny caption like, “Did I sign up to sell houses or audition for HGTV’s Cleaning Crew?”

3. Share a Win (and What It Took to Get There)

Instead of just saying “Closed another one!” — tell the story behind it.
Maybe the buyer lost out on two homes before finding “the one.” Maybe you negotiated a seller credit that covered closing costs and got their rate down. Let people see the heart behind your hustle. It’s not bragging — it’s proof that you show up for your clients.

4. Local Small Business Shoutout

Every time you tag a local business, you’re building community and reach.
Stop by your favorite spot, grab a photo, and write a short caption like, “If you’re house hunting near downtown, stop here for the best cinnamon rolls in Utah.” It’s soft selling at its best — showing you know and love your community.

5. A “Real Talk” Post

Sit in your car (classic Realtor move) and record a quick 30-second thought. Something honest. Like, “Not every day in real estate is glamorous. Some days it’s hard, but I still wouldn’t trade it for anything.”

That kind of raw, unfiltered content is what makes people trust you — not just follow you.

At the end of the day, social media isn’t about going viral. It’s about being visible. About reminding people that you’re human, you care, and you’re in their corner when it’s time to make a move.

If you’re ready to start showing up online with more strategy (and a little less stress), that’s exactly what I help my team do. We don’t just sell homes — we build brands that last.